A salon to support contemporary creation.

This has always been the primary objective of the a ppr oc he salon. To enable artists, whether or not they are represented by a gallery, to present the contemporary experimental photography scene to the public, to forge links with the major players in the creative process and to offer them the ecosystem they need to develop and be seen.

After 6 successful editions and building on its success, a ppr oc he innovates and reinvents itself by creating a new event: unRepresented by a ppr oc he, entirely devoted to artists not represented in galleries.
For the first time, collectors and artists are joining forces for a new fair, a testimony to the commitment of collectors to support non-represented artists.
Because these artists, some emerging, others established, are the great ones of tomorrow and represent an essential part of the contemporary scene, we wanted to give them a prominent place.

This new and original art fair will keep the original essence of appr oc he: a fair on a human scale dedicated to artists who experiment with the photographic medium, built like an exhibition and composed only of solo shows.

Emilia Genuardi, Founding Director